Most brands scale Facebook and Instagram on platform-reported ROAS and watch their margins disappear. We build Meta Ads systems around real business economics: CAC targets, breakeven ROAS, and contribution margin. The result is scalable acquisition with predictable profit.
Trusted by 60+ growth-stage brands
Meta works. Most Meta accounts don’t. Why? Brands scale on platform ROAS without anchoring spend to real CAC and margin. Add creative fatigue and rising competition, and performance turns inconsistent. Without financial structure, Meta becomes reactive instead of scalable.
Predictable performance starts with structure. Before we scale, we set your CAC targets, breakeven ROAS, and margin thresholds. Campaigns are built around product economics and audience intent, with cost controls in place during the learning phase. Budget follows revenue, not platform automation.
Creative is the #1 performance driver on Meta. Without structured iteration, fatigue kills scaling within weeks. Our Infinite Creative Testing™ framework runs continuous tests across offer, audience, and messaging angles, with audience targeting evolving alongside what actually converts. Not engagement metrics. Revenue.
Platform metrics don’t reflect business performance. We track revenue per click, blended CAC, and contribution margin against actual revenue. Budgets scale on profitability signals. Underperformers get cut fast. Every optimization ties to financial impact, not short-term engagement spikes.
Clear reporting beats overwhelming dashboards. We give you structured insights on cost trends, conversion behavior, and acquisition efficiency. Every optimization comes with the reasoning behind it. So your team always knows what changed, why, and what is next.
Our Meta Ads management includes structured campaign setup, audience segmentation, creative testing systems, and ongoing optimization tied to revenue performance. Campaigns are actively managed to identify improvement opportunities, while creative variations are rotated to prevent fatigue and maintain engagement. Remarketing systems are implemented to capture returning demand and improve overall efficiency, ensuring performance compounds over time rather than stagnates.
Prospecting campaigns targeting cold audiences via interest layers, lookalikes, and broad targeting. Retargeting campaigns segmented by engagement depth and time window. Retention campaigns targeting past customers with repeat-purchase and upsell offers. Each layer has defined KPIs, budgets, and optimization logic.
Performance is driven through continuous testing and structured optimization. Campaign targeting, creative direction, and budget allocation are refined using real performance data, while testing frameworks evaluate new audiences, messaging angles, and formats without sacrificing efficiency. Creative variations are introduced consistently to prevent fatigue, and remarketing systems are aligned to capture demand, resulting in stable and scalable acquisition performance.
Every Friday you get a written breakdown of what we changed, why, and what we are testing next. A live dashboard ties Meta spend to your actual revenue, so the numbers you see are the numbers your CFO sees.
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Eight core deliverables, every engagement. Audit, tracking, architecture, creative, reporting, optimization, CRO, and a dedicated strategist. Nothing is bolted on or sold separately. The whole system runs together because that is the only way it compounds.
Complete diagnostic of your existing campaign structure, tracking health, audience setup, creative performance, and attribution model before we make a single change.
Conversions API configuration, pixel verification, and custom event mapping so every conversion is captured accurately even with iOS privacy changes and browser ad blockers active.
Full-funnel campaign structure built from your business objectives, with defined audience layers, budget allocation logic, and campaign-level KPIs that connect to actual revenue targets.
Weekly creative briefs with testable hypotheses, production of static and video ad variants, and a structured rotation protocol. Performance creative is included, not an add-on.
A custom performance dashboard connecting Meta spend to Shopify or backend revenue data updated in real-time, accessible 24/7.
Every week: budget reallocation, creative rotation, audience adjustments, offer testing, and a written update explaining every action taken and the reasoning behind it.
Your landing pages and post-click experience are reviewed and aligned with your Meta campaigns. We connect ad messaging to landing page optimization so the full conversion path is optimized not just the ad click.
One senior strategist who manages your account, knows your business, and is available via direct Slack. Not a shared inbox, not a junior account manager, and not a rotation of different people.
Performance is driven through continuous testing and structured optimization. Campaign targeting, creative direction, and budget allocation are refined using real performance data, while testing frameworks evaluate new audiences, messaging angles, and formats without sacrificing efficiency. Creative variations are introduced consistently to prevent fatigue, and remarketing systems are aligned to capture demand, resulting in stable and scalable acquisition performance.
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"We partnered with Lion Media 6–7 months ago to boost our marketing and sales, and since then we've seen a 3X increase in sales. Their creative strategies expanded our reach across all demographics and improved both online and print marketing efforts. Frank’s leadership has brought strong results, and we’re excited for continued growth."
"Working with the team at Lion Media has been essential for starting and growing my online business. Great work ethic, understanding of advertising industry and professional feedback is what you can expect at Lion media."
"We love being partners with Lion Media and will continue to do so."
"I cannot recommend Lion Media highly enough. Since working with Lion Media we've seen our top line revenue more than double."
"Lion Media took over our marketing six months ago and tripled our revenue. Frank has worked tirelessly to get our CBD products on Meta and Pinterest—no small feat in this industry. We’ve been very happy with his service and congratulate him on his success."
"We work in highly regulated space, and paid channels are tough to navigate. LionsMedia handled it brilliantly, strategic, proactive, and always finding a way to make things work. Their entire team was responsive and great to work with"
Organic search channels that compound alongside paid to lower your blended CAC.
Landing page and funnel optimization that maximizes the conversion rate of every ad click you pay for.
Static and video ad production built around testable hypotheses and systematic scaling of winners.
The data infrastructure that makes every optimization decision reliable not guesswork.
Organic social presence aligned with your paid strategy for consistent audience messaging.
E-commerce and landing page builds optimized for the traffic your Meta campaigns send.
Real results from brands we have scaled on Meta, Google, TikTok, and across full-funnel systems.
The full suite of growth services available as a coordinated system or individual engagements.
Straight answers about how we manage Meta campaigns, what you get, and what we need from you to get started.
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Minimum ad spend requirements depend on growth goals, product economics, and testing velocity. We evaluate whether current budget levels support statistically meaningful optimization and scalable acquisition.
Most Meta Ads restructures require an initial learning and testing phase before stable performance patterns emerge. Timelines vary based on account history, creative quality, audience data, and budget allocation.
Yes. We build structured creative testing frameworks that evaluate messaging, offers, audience angles, and formats. Creative iteration is managed continuously to reduce fatigue and improve acquisition efficiency over time.
Campaign architecture, bidding strategies, and budget allocation are built around predefined CAC thresholds and profitability benchmarks. Scaling decisions are tied to contribution impact rather than platform-reported ROAS alone.
We rotate structured creative variations consistently while monitoring engagement decay, conversion trends, and revenue efficiency. Testing frameworks are designed to identify performance shifts before fatigue significantly impacts acquisition costs.
That depends on the condition of the existing account structure. In some cases, optimization is sufficient. In others, rebuilding campaign architecture creates better long-term scalability and performance control.
Meta Ads performance improves when acquisition, analytics, creative, and conversion systems operate together. We align campaign execution with broader growth systems to improve attribution visibility, conversion efficiency, and overall profitability.
If your Meta campaigns generate traffic but fail to produce consistent revenue, the issue is likely structural. We evaluate campaign architecture, CAC targets, creative systems, audience segmentation, and budget allocation to identify inefficiencies and outline a clear path to improvement. The goal is to align your Meta Ads with your financial model and transform acquisition into a controlled, scalable growth system.
We work with growth-stage brands spending $5k+ per month on Meta. No commitment required for the audit.
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