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Building a science-backed skincare brand from zero awareness to measurable, profitable growth.
We partnered with CION Skin Care to launch and scale a minimalist skincare brand focused on effective, dermatologist-approved ingredients starting with no existing audience, traffic, or data.
CION entered the market without an established brand presence, customer data, or historical performance benchmarks.
● Key challenges included:
● No existing traffic or audience
insights
● No remarketing data to support
conversions
● Entering a highly competitive
skincare category
● Needing to educate customers while
driving early sales
We built CION’s growth strategy from the ground up using a structured full-funnel approach.
Our focus was to:
● Drive qualified traffic to build
awareness and demand
● Collect behavioral data to inform targeting
and creative
● Build custom audiences from site
visitors and add-to-cart users
● Gradually shift budget toward remarketing
as brand familiarity increased
This allowed CION to move prospects from discovery to conversion efficiently and predictably.
Facebook Ads served as the primary acquisition channel due to its ability to reach skincare-interested audiences efficiently and at scale.
We used Facebook Ads to:
● Introduce CION to new audiences with lifestyle and product-focused creative
● Test messaging around simplicity, ingredients, and results
● Retarget engaged users with conversion-focused campaigns
● Increase brand familiarity through consistent exposure
As awareness grew, conversion performance improved across remarketing campaigns.
