The TikTok Opportunity

The TikTok Arbitrage
Window Is Closing

But It's Not Closed Yet

This is what Meta looked like in 2016. Brands moving
early will dominate for years.

Your Target Audience Has Moved to TikTok

43% of TikTok users are 25-44 years old. They have money. They buy products. They're watching 95 minutes/day—more than Instagram and Facebook combined.

Your Competitors Are Quietly Scaling

That brand that "came out of nowhere" and hit $10M in 18 months? TikTok. They're not sharing their strategy because they want to keep the arbitrage window open.

Meta & Google Are Getting More Expensive

Your Meta CAC was $32 three years ago. Today it's $64. CPMs keep rising. You're in a death spiral of diminishing returns on mature platforms.

TikTok's Algorithm Favors New Brands

Meta favors established brands with big budgets. TikTok favors content quality regardless of how long you've been on the platform. This won't last forever.

Growth-stage brands that have partnered with Lion Media

The Lion Media System

Systematic Scale on the
Last Underpriced Platform

TikTok isn't about "going viral." It's about systematic creative testing at scale—finding winning formats, hooks, and angles, then pouring budget into what works.

🎬
Creative-First Strategy

TikTok is 90% creative, 10% media buying. Creative IS the targeting the algorithm surfaces ads to people who engage with similar content.

TikTok-native UGC (not repurposed Meta ads)
Hook in first 1-3 seconds
Storytelling over selling
Raw, authentic "shot on iPhone" aesthetic
15-20 concepts tested in Week 1-2
30+ new tests per month ongoing
🎯
Full-Funnel Campaign Strategy

Most brands only run conversion campaigns. The algorithm needs data signals across all stages to optimize properly.

Top-of-funnel: 30% (audience building)
Mid-funnel: 20% (engagement)
Bottom-funnel: 50% (conversion)
Spark Ads to amplify organic content
Multi-stage retargeting sequences
Dynamic Product Ads (catalog)
Paperplane - Elements Webflow Library - BRIX Templates
For the small
Basic

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What's included:
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All analytics features
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Up to 250,000 tracked visits
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Normal support
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Mobile app
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Up to 3 team members
$999
/month
Rocket - Elements Webflow Library - BRIX Templates
For business
Enterprise

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What's included:
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Everything on Growth plan
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Up to 5,000,000 tracked visits
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Dedicated support
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Mobile app
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Up to 50 team members
$3,999
/month
$2M+

TikTok ad spend managed

60%

Lower CAC than
Meta

280%

Average ROAS in 90 days

94%

Lower CAC than Meta in 90 days

What our customers say

Real feedback from founders and operators we’ve helped scale with clarity and confidence.

Allen Cohn
Co-owner of Franklin Wellness Partners

"We partnered with Lion Media 6–7 months ago to boost our marketing and sales, and since then we've seen a 3X increase in sales. Their creative strategies expanded our reach across all demographics and improved both online and print marketing efforts. Frank’s leadership has brought strong results, and we’re excited for continued growth."

Nonso Onukwuba
Founder of Cionskincare

"Working with the team at Lion Media has been essential for starting and growing my online business. Great work ethic, understanding of advertising industry and professional feedback is what you can expect at Lion media."

Ulises Napoles
Vice president of Firstsite

"We love being partners with Lion Media
and will continue to do so."

Martin leon
Owner of Hacienda leon

"I cannot recommend Lion Media highly enough. Since working with Lion Media we've seen our top line revenue more than double."

Ira Ratner
CEO of Franklin Wellness Partners

"Lion Media took over our marketing six months ago and tripled our revenue. Frank has worked tirelessly to get our CBD products on Meta and Pinterest—no small feat in this industry. We’ve been very happy with his service and congratulate him on his success."

Martin Rubio
Director of Marketing at Promescent

"We work in highly regulated space, and paid channels are tough to navigate. LionsMedia handled it brilliantly, strategic, proactive, and always finding a way to make things work. Their entire team was responsive and great to work with"

How We Launch & Scale Your TikTok Ads in 90 Days

We don't "test TikTok and see what happens." We systematically launch, test, iterate, and scale to profitability.

Launch Your TikTok Ads Program →

TikTok vs. Meta vs. Google: When to Use Each

TikTok doesn't replace Meta or Google it complements them to lower your blended CAC.
"TikTok lowered our CAC by 40%. But it's Meta and Google that converted them. The platforms work together that's the insight most brands miss."
— DTC Brand Founder, $40M+ revenue

Any Questions?
I’ve got the answers

"Our customer isn't on TikTok."
"How much do we need to spend?"
"TikTok ads fatigue too fast."
"We tried TikTok ads before. They didn't work."
"Our brand is too premium/serious for TikTok."
"Can you guarantee results?"

Your Competitors Are Scaling on TikTok at $28 CAC While You're Paying $64 on Meta

Every month you wait, TikTok gets more expensive. The arbitrage window is closing. Move now or pay double later.

Every month you wait = 3-5% higher CPMs. Start today at $28 CAC, or pay $40+ in 12 months.

🔒 90-day commitment,
month-to-month after
⚡ TikTok-native creative,
not repurposed
📊 Transparent
reporting
🎯 Profit-focused,
not vanity ROAS