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TikTok isn't about "going viral." It's about systematic creative testing at scale—finding winning formats, hooks, and angles, then pouring budget into what works.
TikTok is 90% creative, 10% media buying. Creative IS the targeting the algorithm surfaces ads to people who engage with similar content.
TikTok creative dies faster than Meta—7-14 days vs. 14-30. You need continuous testing and iteration, not quarterly refreshes.
Most brands only run conversion campaigns. The algorithm needs data signals across all stages to optimize properly.
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Real feedback from founders and operators we’ve helped scale with clarity and confidence.
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"We partnered with Lion Media 6–7 months ago to boost our marketing and sales, and since then we've seen a 3X increase in sales. Their creative strategies expanded our reach across all demographics and improved both online and print marketing efforts. Frank’s leadership has brought strong results, and we’re excited for continued growth."
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"Working with the team at Lion Media has been essential for starting and growing my online business. Great work ethic, understanding of advertising industry and professional feedback is what you can expect at Lion media."
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"We love being partners with Lion Media
and will continue to do so."
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"I cannot recommend Lion Media highly enough. Since working with Lion Media we've seen our top line revenue more than double."
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"Lion Media took over our marketing six months ago and tripled our revenue. Frank has worked tirelessly to get our CBD products on Meta and Pinterest—no small feat in this industry. We’ve been very happy with his service and congratulate him on his success."
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"We work in highly regulated space, and paid channels are tough to navigate. LionsMedia handled it brilliantly, strategic, proactive, and always finding a way to make things work. Their entire team was responsive and great to work with"
We don't "test TikTok and see what happens." We systematically launch, test, iterate, and scale to profitability.

Every month you wait, TikTok gets more expensive. The arbitrage window is closing. Move now or pay double later.
Every month you wait = 3-5% higher CPMs. Start today at $28 CAC, or pay $40+ in 12 months.