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Slouper is a Chicago-based apparel brand built to challenge traditional fashion norms. With a focus on rebellious seasonal designs, premium materials, and meticulous craftsmanship, each collection reflects relentless effort, refinement, and progress. Slouper blends streetwear, varsity styles, knitwear, and outerwear into a brand driven by individuality and uncompromising quality.
Slouper entered an extremely saturated apparel market where competition is relentless and consumer attention is fragmented. As a fashion brand, they were competing against countless labels running aggressive ads across every major platform.
Breaking through the noise, building brand recognition, and driving meaningful conversions required more than standard product ads. The challenge was to create a strategy that positioned Slouper as a premium brand while still generating scalable sales.
We implemented a multi-channel, full-funnel growth strategy designed to surround potential customers at every stage of their journey.
We started by driving high-volume awareness through Facebook and Instagram using visually rich creatives that highlighted Slouper’s design language and craftsmanship. From there, we built advanced custom audiences based on user behavior, including product views, add-to-cart activity, and site visits.
To amplify intent, we layered in search engine marketing campaigns, capturing demand from users actively searching for premium apparel. We expanded reach further through Discovery, Display, and YouTube remarketing, creating a “blanket effect” that kept the brand visible across platforms.
To support conversion and retention, we launched email and SMS campaigns designed to nurture subscribers, promote drops, and reinforce urgency through exclusive offers.
Search campaigns were deployed to capture high-intent traffic from users actively seeking premium streetwear and apparel. These campaigns supported both prospecting and remarketing efforts, reinforcing brand presence while driving qualified traffic back to the site.
This channel played a critical role in converting users who had already interacted with Slouper through paid social or organic touchpoints.
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SMS became a key conversion driver within the overall strategy. With high open and engagement rates, SMS allowed us to communicate directly with opted-in users, promote new collections, and reinforce limited-time offers.
This channel consistently delivered some of the highest CTRs and supported conversion lift across the entire funnel.
