The Creative Bottleneck

80% of Your Ad Performance
Comes Down to Creative

You can't control the algorithm. You can't control iOS updates. But you
CAN control creative and it's the biggest lever you have.

Your Creative Dies in 14 Days

ROAS hits 4.2×. You scale. Day 12: performance drops. Day 14: CPMs spike. Day 17: it's dead. You scramble for 3 weeks to produce new creative. Budget burns on dead ads.

Your Hook Rate Is 12%

88% scroll past in the first 3 seconds. You're paying $45 CPM to reach 1,000 people, and 880 ignore you instantly. That's $40 wasted per thousand impressions.

Manage your team with reports

Your competitor tests 50 new concepts monthly—finds 8 winners. You test 3—find 0.4 winners. They're winning auctions not because of budget, but because their ads engage.

Production Takes 3-4 Weeks

Brief → 5 days. Draft → 4 more days. Revisions → 3 days. Final → 2 days. 2 weeks total. The trend you wanted to capitalize on? Dead. The competitor who moved fast? Already scaled it.

Engineer High-Performing Ads at Scale

Creative isn't art. It's science. We systematically test, iterate, and produce 40-60 winning concepts per month using a proven framework.

🎨
Strategic Creative Framework

Most brands produce creative randomly. There's no framework just guessing. We test systematically across four levels:

Level 1: Angle Testing (What Problem/Desire) Test different customer motivations:

✮ Pain point avoidance
("Stop [problem]")
✮ Aspiration fulfillment
("Achieve [desire]")
✮ Social proof ("Join 50K customers")
✮ Urgency/scarcity ("Limited time")
✮ Authority/expertise
("Dermatologist-approved")
✮ Curiosity/intrigue ("The secret to...")

Level 2: Hook Testing (First 3 Seconds) Test different opening patterns:
✮ Pattern interrupt
(shocking statement)
✮ Question (creates curiosity)
✮ Before/after (visual transformation)
✮ Story opening (relatable scenario)
✮ Direct benefit ("Get X without Y")
✮ Contrarian take ("Stop doing X")

Level 3: Format Testing (How It's Presented) Test different content structures:
✮ UGC (user-generated, raw, authentic)
✮ Founder/expert direct-to-camera
✮ Product demo (how it works)
✮ Testimonial/review (social proof)
✮ Educational (how-to, tips, myths)
✮ Entertainment
(humor, story, emotion)
✮ Comparison
(us vs. them, before/after)

Level 4: Variation Testing (Execution Details) Once you find a winning combination, test:
✮ Different hooks
(same angle/format)
✮ Different voiceover scripts
✮ Different background music
✮ Different CTAs
✮ Different video lengths
(15s vs. 30s vs. 60s)

The Framework in Action:
Month 1: Test 10 different angles across 3 formats = 30 concepts

Month 2: Identify top 3 angles, create 10 variations each = 30 concepts

 Month 3: Refresh winners with new hooks = 40 concepts

Result: You're not producing random ads. You're systematically testing variables that matter.
📊
Data-Driven Iteration

Creative isn't judged by "I like it" it's judged by performance data. We track 6 core metrics to know exactly why something works (or doesn't).

Traditional Agency:
✮ Brief → 5-7 days
✮ First draft → 7-10 days
✮ Revisions → 5-7 days
✮ Final delivery → 3-5 days
Total: 20-29 days per asset


Lion Media:
✮ Brief → Same day
✮ First draft → 2-3 days (UGC) or 5-7 days (studio)
✮ Revisions → 1-2 days
Final delivery → Same day
Total: 3-10 days per asset


Why we're faster:
In-house team (no external dependencies)
Templated briefs (clear, repeatable)
 Pre-vetted creator network (vetted quality)
Streamlined approval process (Slack-based, real-time)
Batch production
(economies of scale)

Result:
You get fresh creative every
weeknot every month.
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For the small
Basic

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What's included:
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All analytics features
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Up to 250,000 tracked visits
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Normal support
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Mobile app
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Up to 3 team members
$999
/month
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For business
Enterprise

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What's included:
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Everything on Growth plan
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Up to 5,000,000 tracked visits
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Dedicated support
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Mobile app
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Up to 50 team members
$3,999
/month
2100+

High-performing ads produced

187%

Average ROAS improvement

40-60

Concepts/month (vs. 3-5 avg)

3-7

Days from brief to live

Growth-stage brands that have partnered with Lion Media

Why Your Current Creative
Process Is Broken

Most brands are trapped in a slow, expensive, low-output creative
cycle. Here's the side-by-side comparison.

Pricing

How We Build Your Creative
Engine in 30 Days

We don't "do creative" occasionally. We become your full-time production engine strategy, production, testing, and iteration.

Phase 1 · Week 1

Creative Audit & Strategy

We analyze your current creative performance and build a data-driven roadmap for what to test, in what order, and why.

✔ 90-day creative performance audit (hook rate, CTR, ROAS)
✔ Angle analysis — what's saturated vs. untested
✔ Competitor creative research
✔ Format breakdown (UGC vs. polished, video vs. static)
✔ 90-day creative calendar + production plan

Deliverable: Complete Creative Strategy Doc

Phase 2 · Weeks 2-3

Production Setup & First Batch

We set up the production infrastructure and launch your first full creative batch UGC, creator, studio, and static.

UGC recruitment: 15-20 customers, ship kit + brief
Creator outreach: 8-10 from vetted network
Studio production: demos, founder content
Static design: 15-20 image ad variations

First Batch Delivered: 37-54 new concepts

Phase 3 · Week 4

Launch, Test & Analyze

All creative goes live. We monitor daily, kill underperformers fast, identify winners, and build Month 2 iteration brief.

Deploy all creative with proper naming conventions
$50-100/day per concept testing budget
Daily monitoring of hook rate, CTR, ROAS
Kill bottom 50% within 48-72 hours
Scale top 20% winner

Report Delivered: Top 10 ads + iteration brief

Phase 4 · Month 2+

Iteration & Scale (Ongoing)

70% of monthly output iterates proven winners. 30% introduces new angles to prevent tunnel vision and capitalize on trends.

30-40 winner iterations/month (hooks, CTAs, lengths)
10-15 new angle/format tests/month
Rapid-response trend content (48-hr turnaround)
Proactive refresh before creative fatigues
Continuous UGC + creator rotation

Monthly Ongoing Output: 40-60 concepts/month

Week 1

Strategy

Roadmap complete

Week 2-3

40-50

Ads produced

Week 4

Live

Data collecting

Month 2

+80%

ROAS improving

Month 3

+150%

Mature engine

Month 6+

0

Creative fatigue

Launch Your Creative Engine →

What our customers say

Real feedback from founders and operators we’ve helped scale with clarity and confidence.

Allen Cohn
Co-owner of Franklin Wellness Partners

"We partnered with Lion Media 6–7 months ago to boost our marketing and sales, and since then we've seen a 3X increase in sales. Their creative strategies expanded our reach across all demographics and improved both online and print marketing efforts. Frank’s leadership has brought strong results, and we’re excited for continued growth."

Nonso Onukwuba
Founder of Cionskincare

"Working with the team at Lion Media has been essential for starting and growing my online business. Great work ethic, understanding of advertising industry and professional feedback is what you can expect at Lion media."

Ulises Napoles
Vice president of Firstsite

"We love being partners with Lion Media
and will continue to do so."

Martin leon
Owner of Hacienda leon

"I cannot recommend Lion Media highly enough. Since working with Lion Media we've seen our top line revenue more than double."

Ira Ratner
CEO of Franklin Wellness Partners

"Lion Media took over our marketing six months ago and tripled our revenue. Frank has worked tirelessly to get our CBD products on Meta and Pinterest—no small feat in this industry. We’ve been very happy with his service and congratulate him on his success."

Martin Rubio
Director of Marketing at Promescent

"We work in highly regulated space, and paid channels are tough to navigate. LionsMedia handled it brilliantly, strategic, proactive, and always finding a way to make things work. Their entire team was responsive and great to work with"

Brands Whose Performance We Transformed

Same budget. Better creative. Dramatically different results.

Any Questions?
I’ve got the answers

"We have an in-house creative team. Why do we need you?"
"What if we don't like the creative you produce?"
"Our product isn't visual or exciting. Can you still make it work?"
"How do you produce 40-60 ads per month? Isn't that too many?"
"Do you handle scripting and copywriting?"
"Do we own the creative you produce?"

Stop Blaming the Algorithm. Your Creative Is the Problem.

80% of ad performance comes down to creative. You're spending $50K-$200K/month on ads why are you investing $0 in the creative that determines if they work?

Your competitors are producing 10× more creative. Every month you wait, they widen the gap.

🔒 You own all creative (full rights)
⚡ 3-7 day turnaround (not 3 weeks)
📊 ROAS-focused, not aesthetics
🎯 40-60 ads/month