Most brands run paid media and SEO on tracking that misses 30 to 40 percent of conversions. Server-side gaps, broken pixels, and inconsistent event taxonomy mean every optimization decision is built on incomplete data. We rebuild conversion tracking from the ground up so every event, every channel, and every revenue dollar gets measured accurately.
Trusted by 60+ growth-stage brands
Conversion and goal tracking defines what counts as success and measures every step that gets you there. Purchases, leads, app installs, sign-ups, micro-conversions, all captured accurately and tied back to source. When tracking is broken, every channel optimizes on incomplete data and budget gets allocated wrong. When tracking works, every dollar of spend gets accountable.
Tracking only matters if you can act on it. We build conversion dashboards that unify GA4, Meta CAPI, Google Enhanced Conversions, and your back-end revenue data into one clear attribution view. You see exactly which channels drive purchases, leads, and signups, with no platform discrepancies and no guesswork on what's actually working.
Browser-side pixels miss 30 to 40 percent of conversions on iOS. We install server-side tracking via Meta CAPI, Google Enhanced Conversions, and GTM server containers so conversion data flows directly from your server to the ad platform. Pixels fire once, events match accurately, and platforms optimize on data they can actually trust.
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Conversion tracking is more than firing a pixel. We start by defining what counts as a goal, then build the event taxonomy, configure GTM, install server-side tracking, and validate every event end-to-end. Four steps, executed in order, so platforms see the same conversions you do, and attribution finally reflects reality.
When tracking is broken, every report tells a different story. Meta shows one number, Google another, Shopify a third. We rebuild the data layer so every platform reports against the same source of truth. The result is decisions you can defend with numbers your team actually trusts.
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Accurate tracking is only the foundation. We turn that data into clear answers about which channels drive purchases, which campaigns deserve more budget, and which leak revenue. Every recommendation ties directly back to attributed revenue, not vanity engagement metrics.
Your conversions happen everywhere. Shopify, web, mobile app, Meta, Google, TikTok, Klaviyo. We unify tracking across every platform so the same conversion gets attributed correctly, no matter where it lands. Discrepancies disappear. Attribution adds up. Decisions get faster.
Cion's tracking was broken before we touched their campaigns. Pixels misfiring, conversions missing, no source of truth. We rebuilt the foundation first. Server-side tracking, accurate event taxonomy, unified attribution. Only then did we scale spend. The result was 90% revenue growth, 4.9x ROAS, and 41% CPA reduction. The tracking rebuild made every win possible.
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"We partnered with Lion Media 6–7 months ago to boost our marketing and sales, and since then we've seen a 3X increase in sales. Their creative strategies expanded our reach across all demographics and improved both online and print marketing efforts. Frank’s leadership has brought strong results, and we’re excited for continued growth."
"Working with the team at Lion Media has been essential for starting and growing my online business. Great work ethic, understanding of advertising industry and professional feedback is what you can expect at Lion media."
"We love being partners with Lion Media and will continue to do so."
"I cannot recommend Lion Media highly enough. Since working with Lion Media we've seen our top line revenue more than double."
"Lion Media took over our marketing six months ago and tripled our revenue. Frank has worked tirelessly to get our CBD products on Meta and Pinterest—no small feat in this industry. We’ve been very happy with his service and congratulate him on his success."
"We work in highly regulated space, and paid channels are tough to navigate. LionsMedia handled it brilliantly, strategic, proactive, and always finding a way to make things work. Their entire team was responsive and great to work with"
Ad platforms optimize toward conversions they can see. When tracking is broken, Meta and Google literally optimize for the wrong people. Clean conversion data means platforms target buyers, not browsers. That alone often drops CPA by 30 to 50 percent in 60 days.
Different deduplication windows, different attribution models, different event definitions. Meta, Google, GA4, and Shopify each count conversions slightly differently. We rebuild your event taxonomy so the same conversion gets identified the same way everywhere, eliminating the discrepancy.
Browser-side pixels (the standard Meta and Google tags) get blocked by ad blockers, ITP, and iOS privacy restrictions. Server-side tracking fires conversions directly from your server to the ad platform, recovering 30 to 40 percent of conversions that would otherwise go untracked.
Yes. We build server-side tracking via GTM server containers, configure Meta CAPI for full conversion event coverage, set up Google Enhanced Conversions for first-party data passing, and integrate TikTok Events API where relevant. GA4 and GTM are the foundation underneath all of it.
A standard implementation takes 2 to 4 weeks depending on platform complexity and goal scope. Audit and event mapping in week 1, build and configure in weeks 2 to 3, then end-to-end validation and dashboard setup before launch.
Event match rates, deduplication checks, and revenue reconciliation against your back-end. If Meta reports 100 purchases and Shopify confirms 100 purchases, tracking is working. We validate every event end-to-end before calling it complete.
Existing pixel and event setup, server-side tracking gaps, data layer configuration, attribution model alignment, deduplication and match rates, dashboard reporting structure, and every platform-to-platform discrepancy in your conversion numbers.
If your conversion numbers do not match across platforms, your tracking is broken. We audit your existing setup, identify the gaps, and rebuild the foundation so ad platforms optimize on real conversions, not incomplete data.
Get an honest assessment of where your tracking is leaking conversions and what it will take to fix. The audit alone will show you exactly which channels deserve more budget and which have been quietly underperforming.
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