Google Ads That
Actually Scale Profitably

Most DTC brands treat Google like a "bottom-funnel only" channel and leave 60% of revenue on the table. We built a full-funnel system that turns Search, Shopping, and Performance Max into your most profitable acquisition channel.
Get Your Free Google Ads Audit β†’
$15M+ managed in Google ad spend
Average 3.2x ROAS on cold traffic campaigns
89% of clients scale to #1 revenue channel in 6 months
The Problem

Your Google Ads Are Working
Just Not Efficiently

You're already running Google campaigns. But here's what's actually happening:

You're Only Capturing Bottom-Funnel Demand

Your Shopping and branded Search campaigns work... because people already want your product.
But you're missing 80% of potential customers who don't know you exist yet. High-intent keywords are maxed out.

Performance Max Is a Black Box

You enabled PMax because Google told you to. Now budget pours in with zero transparency.
You can't see what's working, what audiences are converting, or where your money actually goes. "Trust the algorithm" isn't a strategy.

You're Competing on Price, Not Value

Your Shopping campaigns show products, not brand story. You're in a race to the bottom with Amazon and every other DTC brand.
Lower margins, commoditized positioning, price-sensitive customers.

Search Campaigns Plateau Fast

You've maxed out your branded terms. Non-branded keywords are either too expensive ($18+ CPC) or too broad (garbage traffic).
Every attempt to scale just burns budget without improving CAC.

No Integration with Meta or Email

Your Google campaigns run in isolation. There's no cross-channel strategy, no retargeting coordination, no funnel sequencing.
You're leaving attribution and LTV expansion on the table.

The Lion Media Google Ads System: Full-Funnel Profitability

Most agencies run Google like it's 2015 branded Search, Shopping feeds, maybe some Display retargeting. We engineer multi-channel funnels that capture demand at every stage and scale profitably beyond "easy wins."

🎯
Full-Funnel Strategy (Not Just Bottom-Funnel)

We don't just bid on your brand name.
Our Google strategy captures customers across the entire journey:

πŸ” Top-of-FunnelΒ Β 
(Demand Generation)

YouTube discovery campaigns (problem-aware audiences)
Display prospecting with sequential messaging
Performance Max optimized for NEW customer acquisition
Search campaigns targeting problem/solution keywords (not just product terms)

πŸ“Š Mid-Funnel
(Consideration & Education)

Video retargeting sequences
Dynamic Search Ads for discovery
Gmail and Discovery campaigns for engagement
Content-driven landing pages (not just product pages)

πŸ’° Bottom-Funnel (Conversion)

High-intent Search (branded + category keywords)
Shopping campaigns optimized for margin, not just ROAS
RLSA (Remarketing Lists for Search Ads) with tailored bids
Cart abandonment sequences

✦ Result: You're not just capturing demand you're creating it. New customers, not just brand searchers.

πŸ›οΈ
Shopping Campaigns Built for Margin

Your product feed is your creative. We treat it that way.
‍
Most brands upload a basic feed and wonder why they're not competitive. We optimize every element:

Feed Optimization

Custom labels for margin, velocity, seasonality, and lifecycle stage
Enhanced titles with high-intent keywords (not just product names)
Optimized descriptions for conversion intent
High-quality images with lifestyle context
Promotional messaging and offers baked into feed

Campaign Structure

High-margin SKUs in separate campaigns (higher bids)
Best-sellers scaled aggressively
New product introduction campaigns
Category-specific Shopping campaigns (not one giant feed)

Smart Bidding Strategy

Target ROAS optimized for contribution margin, not gross revenue
Bid adjustments by device, location, time of day
Seasonal pacing and inventory management

Result: Shopping becomes your highest-margin channel, not a race to the bottom.

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For the small
Basic

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What's included:
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All analytics features
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Up to 250,000 tracked visits
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Normal support
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Mobile app
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Up to 3 team members
$999
/month
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For business
Enterprise

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What's included:
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Everything on Growth plan
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Up to 5,000,000 tracked visits
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Dedicated support
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Mobile app
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Up to 50 team members
$3,999
/month
15M+

managed Google ad spend

3.2X

average ROAS on cold traffic

62%

average increase in non-branded revenue

Growth-stage brands that have partnered with Lion Media

How We Scale Your Google Ads in 90 Days

‍Get Your Google Ads Audit β†’

Week 1

πŸ”Ž Full-Funnel Audit

We analyze your entire Google ecosystem to find what's broken:

β—† Account structure audit
(campaign organization, ad group logic)
β—† Keyword waste analysis (where you're bleeding budget)
β—† Product feed health check (missing optimizations)
β—† Landing page conversion audit (where traffic dies)
β—† Attribution analysis (what Google reports vs. reality)
β—† Competitive intelligence (what top brands in your
category are doing)
β—† Cross-channel gaps (Meta, email, and Google coordination)
Deliverable: 53-point Google Ads diagnostic report with prioritized fixes + revenue opportunity sizing

Week 2

πŸ—ΊοΈ Full-Funnel Strategy & Growth Map

We build your custom Google Growth Map:
β—† Channel strategy: Which Google products to use (Search, Shopping, PMax, YouTube, Display)
β—† Funnel design: How cold β†’ warm β†’ hot traffic
flows through campaigns
β—† Budget allocation: How much to spend at each funnel stage
β—† Revenue forecasting: 90-day projections by campaign type
β—† Creative requirements: Ad copy, video scripts,
landing page needs
β—† Testing roadmap: What we'll test and when
Deliverable: Full-Funnel Google Growth Map with forecasted ROI

Weeks 3-4

πŸš€ Campaign Build & Launch

Search Campaigns
β—† Restructured by funnel stage
(awareness β†’ consideration β†’ decision)
β—† Negative keyword lists to block waste
β—† Ad copy testing (5-8 variations per ad group)
β—† RLSA campaigns for past visitors
‍
Shopping Campaigns
β—† Feed optimization (titles, descriptions, custom labels)
β—† Campaign segmentation by margin/priority
β—† Smart bidding with contribution-margin targets
‍
Performance Max
β—† Asset group creation by product category
β—† Audience signal implementation (1st party data)
β—† Creative testing across all formats
‍
YouTube & Display
β—† Video discovery campaigns for cold traffic
β—† Sequential retargeting (story-driven, not just logo slaps)
β—† Custom audiences built from intent signals
Deliverable: Live campaigns across all relevant Google channels

Weeks 5-12

Optimize & Scale

We scale profitably while maintaining contribution margin:

β—† Weekly optimization: Bid adjustments, budget reallocation, keyword sculpting
β—† Creative testing: New ad copy, product images, video hooks
β—† Funnel improvements: Landing page CRO, offer testing
β—† Audience expansion: Lookalike audiences, affinity segments
β—† Performance Max refinement: Asset group
splitting, signal optimization
β—† Cross-channel coordination: Align Google with Meta,
email, SMS
Deliverable: Predictable month-over-month growth with detailed attribution reporting
Case Studies

Brands We've Scaled on Google (And How)

See What's Possible for Your Brand β†’

What's Included in Lion Media Google Ads Management

You're not hiring a media buyer. You're getting a full-funnel growth system engineered for profitability.
Strategy & Management
Full Google Ads account audit
(53-point diagnostic)
Custom Full-Funnel Growth Map with 90-day revenue forecasts
Dedicated Google Ads strategist
(senior-level, certified)
Weekly performance reporting with actionable insights
Bi-weekly strategy calls to review and optimize
Contribution-margin tracking
(optimize for profit, not vanity ROAS)
Campaign Execution
Landing page optimization recommendations for conversion improvement
Features not included :
Search campaigns
(branded, non-branded, RLSA, DSA)
Shopping campaigns with feed optimization and margin-based bidding
Performance Max setup with asset groups, audience signals, creative testing
YouTube campaigns (discovery, in-stream, bumper ads)
Display & Discovery prospecting and retargeting
Ad copy creation & testing (headlines, descriptions, extensions)
Video ad production (scripts, hooks, editing) via in-house team
Product feed management (titles, descriptions, images, custom labels)
Β Negative keyword sculpting to eliminate wasted spend
Conversion tracking & attribution setup (GA4, Google Tag Manager)
Unlike most Google Ads agencies, we don't just manage Search and Shopping. We build full-funnel systems across all Google channels so you're capturing customers at every stage, not just high-intent searchers.

What our customers say

Real feedback from founders and operators we’ve helped scale with clarity and confidence.

Allen Cohn
Co-owner of Franklin Wellness Partners

"We partnered with Lion Media 6–7 months ago to boost our marketing and sales, and since then we've seen a 3X increase in sales. Their creative strategies expanded our reach across all demographics and improved both online and print marketing efforts. Frank’s leadership has brought strong results, and we’re excited for continued growth."

Nonso Onukwuba
Founder of Cionskincare

"Working with the team at Lion Media has been essential for starting and growing my online business. Great work ethic, understanding of advertising industry and professional feedback is what you can expect at Lion media."

Ulises Napoles
Vice president of Firstsite

"We love being partners with Lion Media
and will continue to do so."

Martin leon
Owner of Hacienda leon

"I cannot recommend Lion Media highly enough. Since working with Lion Media we've seen our top line revenue more than double."

Ira Ratner
CEO of Franklin Wellness Partners

"Lion Media took over our marketing six months ago and tripled our revenue. Frank has worked tirelessly to get our CBD products on Meta and Pinterestβ€”no small feat in this industry. We’ve been very happy with his service and congratulate him on his success."

Martin Rubio
Director of Marketing at Promescent

"We work in highly regulated space, and paid channels are tough to navigate. LionsMedia handled it brilliantly, strategic, proactive, and always finding a way to make things work. Their entire team was responsive and great to work with"

Simple pricing for everyone

Most brands run Google and Meta in silos. We integrate them into one growth engine.

Meta's Strengths

Interruption marketing – Reaches people who don't know they need you yet
Creative-driven – Visual storytelling, brand building
Broad targeting – Interest and behavior-based audiences
Social proof – Comments, shares, engagement
Best for: Top-of-funnel awareness, impulse purchases, lifestyle brands

Google's Strengths

Intent-based marketing – Captures people actively searching for solutions
High-conversion traffic – Ready-to-buy customers
Product discovery – Shopping feeds show exactly what they're looking for
Search authority – Dominates decision-making moments
Best for: Bottom-funnel conversions, problem-solution products, considered purchases

How We Combine Them for
Maximum ROI:

Stage 1: Meta introduces your brand

βœ” Run awareness campaigns on Instagram/Facebook
βœ” Build custom audiences of engaged users

Google captures intent

βœ” Retarget Meta audiences with Search and Shopping
βœ” Serve YouTube ads to Meta engagers
βœ” Use RLSA to bid higher on past visitors

Cross-channel optimization

βœ” AnalyzeΒ Β Google conversion rates
βœ” Feed Google converters back into Meta lookalikes
βœ” Coordinate messaging across channels

Frequently Asked Questions

How much do I need to spend on Google Ads to work with Lion Media?
What's the difference between your Google Ads service and others?
Can you work with my existing agency or in-house team?
What if Google doesn't work for
my product?
I'm already running Google Ads. Why do I need an agency?
Do you require long-term contracts?
How long until I see results from Google Ads?
How involved do I need to be?
Limited Spots Available

Ready to Make Google Your Most Profitable Channel?

We're only taking on 3 new Google Ads clients this quarter.

If you're spending $10K+ monthly on Google Ads and ready to:

βœ” Build a full-funnel system (not just Search and Shopping)
βœ” Scale beyond branded keywords into new customer acquisition
βœ” Turn Performance Max into a predictable profit engine
βœ” Integrate Google with your Meta, email, and SMS strategy

...then let's see if we're a fit.

No sales pitch. No obligation. Just a 53-point diagnostic of your Google account + honest feedback on
where you're leaving revenue on the table.

πŸ”’ Month-to-month after 90 days
⚑ Senior Google Ads specialists
Β πŸ“Š Full-funnel strategy (not just Search)
🎯 Profit-focused or we're gone