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Pip Wellness creates thoughtfully formulated, female-focused CBD products designed to support everyday wellness. From soothing salves to intimate oils, every product is crafted to relieve discomfort, enhance confidence, and improve quality of life using only high-quality, THC-free CBD isolate.
Pip Wellness faced a major challenge as a newly established brand entering a highly competitive wellness market with no prior advertising experience.
Without existing campaigns, benchmarks, or proven acquisition channels, the brand struggled to generate consistent sales while simultaneously building awareness and trust.
The absence of a foundational strategy made it difficult to scale traffic, convert visitors, and compete against more established wellness brands.
We partnered with Pip Wellness to build a conversion-ready foundation, starting with website optimization to ensure a seamless, user-friendly shopping experience.
Next, we focused on authentic storytelling. By collaborating with creators and influencers, we produced relatable, trust-driven content that spoke directly to Pip’s target audience.
This content became the backbone of highly targeted paid campaigns, spotlighting Pip’s best-selling products—especially the intimate oil—while clearly communicating benefits, use cases, and emotional outcomes.
Once campaigns launched, performance scaled quickly, driving a surge in qualified traffic and accelerating both brand visibility and sales momentum.
Facebook played a pivotal role in Pip Wellness’ growth once new campaigns were introduced.
Ads were carefully designed with compelling visuals, clear messaging, and creator-led content that resonated deeply with the target audience.
This strategic mix captured attention, encouraged engagement, and drove meaningful actions resulting in a strong uplift in performance and a significant increase in return on ad spend.
